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250% increase in customer base
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No cashflow disruptions, no operational delays

Cash flow made simple: Eat&Slim’s rapid expansion in Dubai with Ziina

case study
3 min read
Sep 12, 2024
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Balnur Aitkenova
Managing Director @ Eat&Slim
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Fizza Shabbir & Rabia Abbas
Authors
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Gabrielle Ashong
Photographer
Summary
When Eat&Slim, a custom meal plan service, entered Dubai, it relied on Ziina’s instant payment links and quick cash outs to maintain cash flow and drive expansion. In just five months, the company achieved a 250% increase in its customer base.
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About this business
Food and Beverage
March 2024
Dubai, UAE
Medium-sized
eat-slim.com
CHALLENGE

Entering a new market with cash flow constraints

When Eat&Slim expanded into Dubai, the key to replicating their success from Kazakhstan relied on their just-in-time business model, built on prepaid orders, strong cash flow, and minimal inventory. However, Dubai's traditional banking systems—with mandatory IBANs, beneficiary approvals, and delayed cash-out times—posed a risk to maintaining the rapid cash flow essential for operations. Any delays in payment processing could disrupt employee motivation, supplier engagement, and customer satisfaction.
SOLUTION

Ziina’s instant payment links and fast cash outs

To address these challenges, Managing Director Balnur Aitkenova adopted Ziina from the outset.
When I installed Ziina, I thought WOW – this is so cool and creative. The interface was beautiful. The first few seconds on the app I thought – now this is quality! That is what initially sold me.
Balnur Aitkenova
Ziina offered exactly what Eat&Slim needed: instant payment links, fast cash outs, and a user-friendly platform that aligned perfectly with their business needs. Ziina’s fast settlement time allowed Eat&Slim to maintain their just-in-time business model without any of the cash flow disruptions caused by traditional banking. Payments that would typically take much longer were settled in just 2 days, allowing for quicker access to funds.
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RESULTS

Rapid growth and expansion with Ziina

Using Ziina led to significant improvements in cash flow management and overall business efficiency. "From the very first month, we could feel the difference," says Balnur. Instant payments strengthened supplier relationships and boosted team morale, directly improving customer satisfaction and retention.
Within five months, Eat&Slim saw a 250% increase in their customer base, with daily orders expected to double in the next quarter.
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Ziina hasn’t just supported our business model; it has become a pivotal part of our success story in Dubai, helping us navigate and excel in a challenging new market.
Balnur Aitkenova

Products used

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